Florida Department of Citrus
Industry
Healthcare + Pharma, Interest Group
Discipline
Public Relations Materials, Digital Design
Balancing awareness and appeal for grapefruit health warnings
The Florida Department of Citrus ("FDOC"), advocating for grapefruit growers, aimed to inform consumers about potential harmful interactions between grapefruit and certain prescription drugs. However, FDOC was concerned about how consumers might perceive this information, fearing it could deter them from buying grapefruit and grapefruit juice. I embraced the challenge by creating materials featuring captivating photography that balanced the seriousness of the subject matter.
